When delivering a message, you have to decide either to get to the main point direct at the beginning of your message or delay it. In my experieince, marketers have to comprehend human psyche on a different level than most people. In summary, whether you have to give bad news in a written message, or in a face-to-face setting, use the indirect approach—facts first, bad news afterward. Choose the direct or the indirect approachMost persuasive messages use the indirect approach to explain reasons and build interest beforerevealing the purpose. Unlock to view answer. True False . The directorganization strategy presents the purpose of the document in the first paragraph (sometimes the first sentence) and provides supporting details in the body. Free. This letter is utilized by persons from all walks of life. Term. d. in an attachment to the message. When it comes to writing a persuasive email, this is where they excel. You've encountered a problem with a bank, insurance company, government agency, employer, or even a school. Return to the Negative Messages Topics menu. Whether you are informing someone they are being laid off or providing constructive criticism on their job performance, how you choose to deliver the message can influence its response (Bovee, C. and Thill, J., 2010). A directly stated purpose is welcome in good news or routine messages, but could be viewed as abrupt or insensitive in a bad news or persuasive message. 5. Use specific, researched details to build his interest before you make your request.Provide counter-responses to anticipated objections (resistance) to your request.  Moderation is the key to making a request to a superior. We claim that when the presentation order is persuasion first and information second, the persuasive message can have two 8.4.3: Indirect AIDA Pattern of Persuasion. occurs when audience members critically examine evidence and arguments. Sample Persuasive Message University of Phoenix COMM470 Persuasive Message The product I selected to illustrate regarding persuasive messages and e-commerce is a well known cleaning product named the “Swivel Sweeper”. The Power of Indirect Persuasion My first ISHN article of 2001 (last month) reviewed a basic principle of behavior-based safety. In contrast, external persuasive messages tend to be slightly more indirect and implicit, and they tend to be based on emotional appeals. Instances such as pay cuts, job transfers, or reduced  benefits, would require indirect persuasive memo in order to be most effective. A persuasive letter is a communique that is drafted by a person to another party to consider his point of view or give his course some worth considering. Graciellea is making a persuasive complaint at work. Also, if you are persuading a small group, an indirect approach is better and vice versa. Delivering negative news is never easy. Whether the message is good news or bad news helps in deciding which approach to take. 1. When we speak of crafting a persuasive message, it’s not just your advertising message we’re talking about. Unlock to view answer. A persuasive message is the central message that intrigues, informs, convinces, or calls to action. Q 22 Q 22. B) after the main idea. Most persuasive messages use an indirect approach. A student in a school may draft it to persuade the school to drop corporal punishments, for instance. The sequence of the elements may change, all depending on the situation and what the emphasis of the message is, but regardless of where they are placed each plays a vital role in the success of the message. 8.3.2: Indirect Bad-news Message Organization. In other words, we … Whether you are informing someone they are being laid off or providing constructive criticism on their job performance, how you choose to deliver the message can influence its response (Bovee & Thill, 2010). Return to the Persuasive Messages Topics Menu. How to write business letters to convince your recipient to respond or act. True False . Present only your side of the argument to … As a result, various indirect models have been created to write persuasive messages. Which of these statements about persuasion is most accurate? Definition. Professional communication forms are organized according to one of two strategies: Direct and indirect. There is nothing much physical in persuasion, it is all about thought processes. 2 Part 3 • Communication Through Voice, Electronic, and Written Messages Good Example of a Persuasive Email Message Garett Kamau, Gifts Marketing Director Enhancing Productivity Through Telecommuting Opens with discussion of a company problem and the telecom-muting proposal. Every message has elements of ethos, or credibility; pathos, or passion and enthusiasm; and logos, or logic and reason. C : When you expect resistance or when you need to educate the receiver, use the indirect organizational pattern. It’s your whole marketing program. Successful persuasive messages blend together four key elements (steps) into a seamless whole. occurs as a result of factors peripheral to a speaker’s logic and argument, such as the speaker’s charisma or emotional appeals. To persuade, the message sender must indicate what personal value the audience member derives from choosing to respond. Persuasive messages can succeed in many ways, including direct and indirect paths of influence and conscious and nonconscious ones. One of which is the AIDA Model. D) in an attachment to the message. The direct approach can effectively be used for persuasive messages. When using the indirect strategy in a persuasive message, you should place the reasons and explanations a. in the closing of the message. The present work focuses on the relation between a persuasive message and factual information. 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